Pepa Lani – Dutch stationery brand with space for calm and creativity

Pepa Lani is a Dutch stationery brand that stands for calm, space and creativity in a busy world. The name Pepa Lani means 'paper and air' in Hawaiian, and that meaning sums up exactly what the brand stands for: beautiful, high-quality paper products that let you breathe for a moment. No unnecessary fuss, just products you enjoy using every day.

Pepa Lani is part of BacktoBasiX, a Dutch stationery wholesaler and House of Brands based in Amsterdam. Via the BacktoBasiX B2B platform you, as a retailer, can purchase the full Pepa Lani range, together with the other BacktoBasiX brands: Pimpelmees and Kitsch Kitchen. As a stationery wholesaler, we offer you not only strong brands, but also the convenience of everything in one order.

The style of Pepa Lani: young, urban and contemporary

As a stationery wholesaler, we prefer to work with brands that stand out in a crowded market. And Pepa Lani is a great example of that. What sets the brand apart from many other stationery brands is its young, urban look. The designs are fresh and modern, with a clear recognisability. Pepa Lani appeals to consumers who consciously choose quality and design. People for whom a diary or notebook is more than just a utility item. It's something they like to have on their desk or give as a gift to someone else.

Pepa Lani's products are made with respect for people and the environment. Only FSC paper is used for the paper products — a certification for paper from sustainably managed forests where trees are replanted. That sustainable aspect appeals to a growing group of consumers who want to shop consciously, even when it comes to stationery.

The two Pepa Lani collections

Over the years, Pepa Lani has built up two strong collections, each with its own atmosphere and target audience.

Pepa Lani Flower

The Pepa Lani Flower collection is characterised by cheerful motifs, such as flowers, checks and stripes in bright colours. This collection appeals to consumers who love a fresh, modern look. The prints add just that little bit of extra atmosphere to a diary or notebook. And these are allowed to stand out a little.

Pepa Lani Black & White

The Pepa Lani Black & White collection also has modern designs, with a clean, graphic black-and-white look. This collection is popular with consumers who love a minimalist and timeless design. The combination of black and white with fine illustrations makes this collection as stylish as it is practical.

Together, the two collections offer a nice spread: from cheerful and floral to clean and graphic. For stores, that's convenient, because it lets you serve multiple tastes with a single brand.

The Pepa Lani family planner: overview with style

One of the most popular products is the Pepa Lani family planner. Many families struggle to keep track: who has an appointment when, who needs to be where, and what's on the schedule this week? The Pepa Lani family planner offers a stylish solution for that.

The planner is divided into columns, so each family member has their own spot. At a single glance it's clear who has something to do and when — whether that's school activities, family outings or daily chores. The Pepa Lani family planner brings structure without being dull. Thanks to its recognisable design, the planner also simply looks great hanging in the kitchen or hallway.

For retailers, the family planner is a strong product: it's functional, recurring — since a new one is needed every year — and visually appealing in-store.

Pepa Lani diaries: planning with pleasure

Alongside the family planner, Pepa Lani also offers a wide choice of diaries. A Pepa Lani diary is a conscious yearly purchase for many people, because they'd rather choose something with its own look than a standard one.

Pepa Lani's diaries come in various formats and in both collection styles, Flower and Black & White. They're practically laid out with clear weekly and monthly overviews, and offer plenty of space for notes. Whether a customer wants a compact diary for their bag or a larger one for their desk: there's always a Pepa Lani diary that fits.

Diaries are also popular gift items, especially towards the end of the year. For your store, that's a great opportunity to display Pepa Lani diaries prominently in the third and fourth quarter.

Notebooks: for ideas, notes and thoughts

A Pepa Lani notebook is more than just a notepad to write things in. It's a product made to carry with you every day — at work, at school, during your studies, or simply at home at the kitchen table. The notebooks come in various formats, including the practical A4 lined version, ideal for notes, to-dos or loose ideas.

Because Pepa Lani notebooks are available in both Pepa Lani collections, they fit seamlessly with the rest of the range. Consumers who already own a Pepa Lani diary or bullet journal often also choose a matching notebook.

Bullet journals: for the creative planners

For consumers who like a flexible, personal way of planning, Pepa Lani offers bullet journals. A bullet journal is a dotted notebook that the user organises themselves: as a diary, a to-do list, a journal, or a combination of all of these.

Pepa Lani bullet journals are available in both the Flower and the Black & White styles, and appeal to an audience that is mindful of time and creativity. Bullet journaling has grown hugely in popularity in recent years, and Pepa Lani's modern, urban look fits right in with that trend.

Buying Pepa Lani via BacktoBasiX

Are you a retailer and want to add the Pepa Lani range to your store? Via the BacktoBasiX B2B platform, your stationery wholesaler for strong and recognisable brands, you can easily order online. There you'll find the full Pepa Lani collection, including the family planner, diaries, notebooks and bullet journals in the Flower and Black & White collections.

Pepa Lani is available in combination with the other BacktoBasiX brands: Pimpelmees and Kitsch Kitchen. All in one order and on one invoice. Do you have questions about the range or would you like advice on what suits your store best? The BacktoBasiX team is happy to help.