Pimpelmees - Romantic dutch-design stationery

Pimpelmees Amsterdam – romantic stationery for happiness in the small things

Pimpelmees is a Dutch stationery brand with a warm mission. The name already says a lot: a pimpelmees is the small, cheerful bird that stands for happiness, optimism and living in the moment. Those qualities form the core of the brand. Pimpelmees' mission is simple: to inspire people to find happiness in the small things in life. And it does so with stylish, romantic stationery.

Pimpelmees is part of BacktoBasiX, a stationery wholesaler and House of Brands based in Amsterdam at Haarlemmerdijk 48. Via the BacktoBasiX B2B platform you, as a retailer, can purchase the full Pimpelmees range, together with the other BacktoBasiX brands.

What makes Pimpelmees special?

In a market full of stationery, Pimpelmees stands out through a combination of romantic Dutch design, careful craftsmanship and products that are actually used. They don't disappear into a drawer. A Pimpelmees diary sits on the desk. A Pimpelmees family planner hangs on the wall. A Pimpelmees notebook goes along in the bag.

The style is warm, accessible and recognisable. Beautiful illustrations, fine typography and careful use of colour make every product something to love. Pimpelmees appeals to consumers who love both order and beauty. People who like to make their everyday life a little more beautiful. Those are exactly the customers who keep coming back.

The three Pimpelmees collections

Pimpelmees offers stationery in three different collections: Mono, Botanical and Marigold. Each line has its own atmosphere, so there is something suitable for every type of consumer.

Pimpelmees Mono is the most minimalist line. It's all about calm, simplicity and a dreamy look. The colour palette is restrained, the illustrations are understated. Pimpelmees Mono suits consumers who love a calm and romantic design. People who like to keep their desk tidy and calm, but still choose quality. This collection also includes a baby and wedding guestbook, baby cards and bags.

Pimpelmees Botanical has a warm, botanical atmosphere. Leaves, flowers and nature motifs form the basis of the illustrations. The colours are soft and earthy. Pimpelmees Botanical suits people who love nature, gardening or an organic interior. This line also includes to-do lists, birthday calendars and desk planners.

Pimpelmees Marigold is the most vibrant and colourful line. Pimpelmees Marigold — the marigold flower — refers to a warm, sunny colourfulness. The illustrations are more exuberant and the colours are warmer and fuller. This is the line for consumers who love colour and cheerfulness, but still choose a polished, stylish look.

Together, the three lines offer a broad spectrum: from dreamy and minimalist to warm and floral. For retailers, that makes it easy to offer a suitable range in-store for multiple customer types.

The family planner: a Pimpelmees bestseller

One of Pimpelmees' most popular products is the family planner. Families with a busy schedule know the problem: who has which appointment when? The Pimpelmees family planner offers an overview in a way that also looks great on the wall.

The family planner is divided into columns per family member, so everyone can see at a glance what's happening that week or that year. Thanks to the recognisable Pimpelmees design, the planner is not only functional, but also a decorative element in the kitchen or hallway. Parents with children are the main target group, but couples or housemates who want to combine their schedules also happily reach for the Pimpelmees family planner.

For stores, the family planner is a product with high recognisability and strong repeat purchase: every year a family needs a new one.

Diaries: style and structure for the new year

Alongside the family planner, Pimpelmees diaries are one of the strong pillars of the range. The yearly diary is a conscious choice for many people. Something they pick out at the start of the year and carry with them all year long.

Pimpelmees offers diaries in various formats and designs, matching the three collection lines. Whether you want a compact diary for your bag or a spacious format for your desk: there's always a Pimpelmees diary that fits. The diaries are practically laid out, with weekly overviews, space for notes and a layout that offers structure without being dull.

Diaries also make excellent gifts. They are widely bought as a birthday present, Christmas gift or as a little treat for yourself at the start of the year. That makes it worthwhile for retailers to display Pimpelmees diaries prominently in-store, especially in the fourth quarter.

Notebooks: for ideas, lists and thoughts

A Pimpelmees notebook is more than just a notepad. It's a book you keep with you because it looks beautiful and feels good in the hand. The notebooks come in various formats and, like the rest of the range, are offered in the style of the three collection lines.

Pimpelmees notebooks are often bought as a gift item, but also as a personal purchase. They are popular with people who love to write, plan, sketch or simply put their thoughts on paper. Combined with a matching pen or other writing accessories, notebooks are also an interesting gift set.

Bullet journals: for the creative planners

For people who prefer a more creative and flexible way of planning, Pimpelmees also offers bullet journals. A bullet journal is a blank or dotted notebook that you organise yourself: as a diary, a to-do list, a journal, or a combination of all of these.

The Pimpelmees bullet journals are of good quality and feature the familiar Pimpelmees design on the cover. They appeal to an audience that is mindful of their time and enjoys a creative, personal approach. Bullet journaling has become hugely popular in recent years, and the Pimpelmees bullet journal fits perfectly into that trend.

Buying Pimpelmees as a retailer

Are you a retailer and want to add the Pimpelmees range to your store? Via the BacktoBasiX B2B platform, your stationery wholesaler for strong and recognisable brands, you can easily order online. There you'll find the full Pimpelmees collection, including the family planner, diaries, notebooks and bullet journals in the three collection lines Mono, Botanical and Marigold. Sign up here: Login | Back to BasiX B2B

Pimpelmees is available in combination with the other BacktoBasiX brands: Kitsch Kitchen and Pepa Lani. All in one order and on one invoice. Do you have questions about the range or would you like advice on which products suit your store? The BacktoBasiX team is happy to help.