About us
BacktoBasiX started with one female entrepreneur and a clear idea. Evelijn Leemreis began in 2001 with high-quality printing for Private Label clients such as Hema and Bruna, and gradually expanded it into a full-fledged House of Brands. She took over the paper line from Pimpelmees about, a brand whose designs are still created by the in-house designers of Pimpelmees. In 2014, it added Pepa Lani added to the assortment. And in 2024 followed Kitsch Kitchen: the colorful Amsterdam brand for home & living that BacktoBasiX is also firmly establishing in that market.
The team has grown significantly since then. In 2021, co-owner Lotte Lomans came on board, and together with colleagues in purchasing, sales, marketing, and finance, they work every day towards the same goal: to make your world more colorful and easier. With functional products that are also a pleasure to the eye.
Our brands
Kitsch Kitchen - colour and joy for your home
Kitsch Kitchen stands for cheerful and functional products from distant countries. Since 1994 we have been importing colourful, authentic and worldly products with a loving style. We believe that a colourful home brings joy to your life.
Pimpelmees - Romantic dutch-design stationery
Pimpelmees is the Dutch word for the bird blue tit. This bird is often associated with joy, optimism and living in the moment. And that fits perfectly with our mission: inspiring people to find happiness in small things in life for a positive attitude.
Pepa Lani - Young urban stationery
Pepa Lani is a Dutch-design stationery brand. The Pepa Lani brand was founded by BacktoBasiX BV in Amersfoort, which specializes in notebooks, bullet journals, diaries, planners, pencil cases and other paper products.
Private Label
Do you want to publish your own diary or perhaps a series of products under your own brand? Then see what we can do for you at Private Label.
View examples of the brands we already work with:
CSR Corporate Social Responsibility
Because we work with many producers all over the world, we travel to the place where our products are made. We carefully choose where and how we have our collections produced.
We also work on collections made from sustainable materials, such as the glass tableware, which is made in Spain out of recycled glass. And the Bohemian Sari collection, which is made from used fabrics in India.
We exclusively use FSC paper for our paper products. This is a quality mark for paper from sustainably managed forests with replanting of trees.
Working at BacktoBasiX
From our Kitsch Kitchen store in Amsterdam at Haarlemmerdijk 48, we work with a small, friendly team to expand and promote the various brands. We are regularly looking for new talent for job openings or internships. Click here to see which vacancies are currently open.