Ladies and gentlemen, a drumroll please! With Kitsch Royale, Kitsch Kitchen presents a new collection that takes your customers to a fictional circus from days gone by. Full of charm, humour and nostalgia, and versatile across your range: from home accessories to stationery and games.
Buying for your gift shop or concept store and looking to expand your range with unique products? Then Kitsch Royale is a collection to keep an eye on.
A collection with a story
Kitsch Royale was designed by Eef Ouwehand. She drew inspiration from vintage circus posters and travelling performers. The result: vibrant colours, charismatic characters and playful kitsch details.
Each item tells its own story, with a retro wink. Exactly what Kitsch Kitchen has stood for for more than 30 years: colour, humour and individuality.
Meet the main characters
Kitsch Royale has a regular cast of circus characters that appear throughout the collection. This makes the products visibly belong together, so every combination tells the same story.
- Monsieur Gaston appears on two candle holders: the candle holder 12 x 9 cm and the pillar candle holder 12.5 x 9 cm. The Monsieur Gaston memory game also bears his name.
- Fifi graces the Fifi vase in blue/yellow.
- Loretta shines on the Loretta vase in pink/red.
- The circus tent comes as a cushion and as a 9 x 11 cm candle holder or mini vase in yellow/blue and pink/red.
Madame Lola also takes the stage, for example on a cushion, the Madame Lola vase in blue and the Madame Lola affirmation cards.
What’s in the collection?
Kitsch Royale spans three product groups, so you can feature the collection in several places in your store.
| Product group | Products | Use |
|---|---|---|
| Home | Vases, candle holders, photo frames, cushions and bath mats | Colour and atmosphere at home, from living room to bathroom |
| Stationery | Sketchbooks, notebooks and bullet journals | Planning, ideas and creativity |
| Games and cards | Memory games, card games and affirmation cards | Cosy and reflective moments |
View the complete collection in the BacktoBasiX B2B shop under Kitsch Royale. Log in to see prices.
Why Kitsch Royale works in your store
- One theme, many categories. Home accessories, stationery and games in one recognisable style. That makes cross-selling easy: anyone buying a vase sees the matching notebook or game right next to it.
- Mix & match. Customers can go all-in on their own circus world or choose a single cheerful accent. That way you appeal to both the collector and the impulse buyer.
- Strong gift potential. Looking for gifts that sell well? Games, affirmation cards and notebooks are easy, affordable gifts. Vases, cushions and photo frames make lovely larger gifts.
Put Kitsch Royale in the spotlight
- Build a circus ring. Group the collection on one table or in one wall section, so the circus theme is visible at a glance.
- Work in layers. Place vases and candle holders up high, cushions and photo frames at eye level, and games and cards within reach at the checkout.
- Combine categories. Place a notebook next to a photo frame, or a game next to a cushion. This shows how well the items go together.
- Create a gift corner. Bundle affirmation cards, memory games and notebooks as quick gifts for the holiday season.
- Tell the story. A small sign about the fictional vintage circus sparks curiosity.
Tip: group products featuring the same character, for example the Monsieur Gaston candle holders next to the memory game. That way customers discover there is more to collect.
Become a Kitsch Kitchen stockist
Want to sell Kitsch Royale or other Kitsch Kitchen collections in your store? BacktoBasiX is the wholesaler behind Kitsch Kitchen, supplying wholesale homeware, stationery and gifts to concept stores, gift shops, museum shops, bookshops and home and lifestyle stores across Europe and beyond. Putting together your range for 2027? View the collection in the BacktoBasiX B2B shop or contact our sales team at order@backtobasix.com.