The days are getting shorter, the candles are being lit again and people seek each other’s company. How cosy to gather around the table together for a game. With the gift season just around the corner, your customers are looking for small, personal presents that will actually be used.
Games fit that perfectly. They’re fun to give, easy to take home and they bring people together. In this blog, we show you which games from Pimpelmees, Pepa Lani and Kitsch Kitchen will add extra colour to your shop this winter.
Why games are a smart choice for your shop
Games perform well in the winter months, and there are a few clear reasons why:
- A gift for everyone. A game feels personal without you needing to know someone really well. Ideal for colleagues, friends, in-laws or neighbours.
- An easy add-on. Compact, beautifully packaged and ready to take home. Perfect next to the till or as a little extra with a larger purchase.
- Cosiness in a box. As the evenings get darker, people look for ways to spend time together. A game fits right in.
- Eye-catching design. Our games look just as good as the rest of the collection. They stand out on the shelves and suit concept stores, gift shops, bookshops and museum shops.
You’ll find the complete selection in our Card games category.
Memory: a classic with a playful twist
Everyone knows memory, and that’s exactly why it works so well as a gift. Kitsch Kitchen gives the game its own character with the Kitsch Royale collection: bold illustrations, lots of colour and that recognisable wink.
Choose from two designs:
Memory is accessible and suitable for young and old. That makes it a safe choice for customers who are still unsure about their gift.
Affirmation cards: a moment for yourself
Not every gift has to be a game. Affirmation cards offer a positive thought for every day. They tie in well with the growing need for calm and mindfulness, especially in the busy month of December.
What are affirmation cards?
An affirmation is a short, positive sentence you consciously say to yourself. Reading or saying it out loud helps you focus for a moment on what’s going well and on how you want to feel. Affirmation cards bring these sentences together in a set of individual cards. You draw a card, read the text and take that thought with you into the day. Simple, accessible and suitable for everyone.
How to use affirmation cards
- Make it part of your morning ritual and start the day with a positive thought.
- Pick a card at random or go with your gut, and read the text out loud.
- Put a card on the mirror or somewhere else you’ll see it often, for a daily dose of positivity.
- Draw a card before starting a difficult task or in a stressful moment. The affirmation can give you just that little boost.
In-store tip: not all of your customers will know affirmation cards yet. Put a few of these tips on a small sign next to the display, or leave one card open as an example. That way everyone understands straight away how they work, making them an easy impulse buy or a gift that speaks for itself.
Pimpelmees offers affirmation cards in the warm colours of the Marigold collection. Entirely in line with what the brand stands for: finding happiness in everyday moments.
Kitsch Kitchen goes for a bold, mystical look within Kitsch Royale:
Tip: place affirmation cards next to the bullet journals. Customers who buy a bullet journal like to take a moment for themselves: writing down goals, noting what they’re grateful for, capturing good moments. An affirmation card as a daily dose of inspiration fits in perfectly. That way, one smile sells two products.
Mini card games: small size, big impulse
The mini card games are made for the till. Small, colourful and exactly the little extra customers like to pick up. Also ideal for the Christmas stocking, as a Sinterklaas surprise or shoe present, or as a little gift for on the go or on holiday.
Pepa Lani brings two cheerful designs from the Flower collection:
Kitsch Kitchen joins in with two Kitsch Royale designs:
Card games: for long evenings around the table
A beautiful deck of cards stays on the table, even when nobody is playing. Our card games combine a classic game with the design of three brands, so you have the right choice for every customer and every shop style.
| Brand | Style | Card games category |
|---|---|---|
| Pimpelmees | Warm and natural (Marigold) | Card game Terra, Card game Clay |
| Pepa Lani | Cheerful and colourful (Flower) | Card game happy stripes, Card game flowerbomb |
| Kitsch Kitchen | Bold and playful (Kitsch Royale) | Card game Mystic Fortune Hand, Card game Charly |
How to get the most out of games in your shop
A few smart presentation choices make games easier to sell:
- Place mini card games by the till. The low price point makes them an ideal impulse buy.
- Create a gift corner. Combine games with Kitsch Kitchen candle holders, candles, notebooks or paper gift bags to make complete gift sets.
- Display by brand or colour. Pimpelmees Marigold, Pepa Lani Flower and Kitsch Royale each form a strong, recognisable whole.
- Play into the moment. A small sign saying “Gift tip for the dark evenings” or “A little something for the stocking” helps customers choose.
- Combine by collection. Kitsch Royale games sit well next to other products from the same collection, such as the Kitsch Royale vases and jars, candle holders and cushions, just as Pimpelmees Marigold does next to the planners and notebooks.
Ready for the gift season?
The gift season is fast approaching. Make sure your games arrive in time, so your customers can discover them as soon as they start looking for gifts.
Browse all card games, or discover the brands Pimpelmees, Pepa Lani and Kitsch Kitchen. Ordering is easy through our B2B webshop. Questions about your order? Email order@backtobasix.com, we’re happy to help.